Sketch Phrases – Find Your Different
“Different” is a powerful word and concept
There are many ways that “different” manifests itself in our life. We relish different kinds of experiences—the unique, the unusual, the extraordinary. Contrast gets our attention. If everything looks the same then, by definition, nothing is different. Different points of view make better decisions than consensus focused thinking or groupthink. Differentiation is key to the success of any enterprise. Without a propitious niche, a reason for being, any organization will struggle to survive and be relevant. Relevance is largely determined by being different. 
While we share many common characteristics, it is our differences that define us and our living spaces.
A room is a room but it’s what we create inside there that reflects who we are and makes it feel special to us.
Style, comfort, quality, and function are all considerations. What combination of each, and the actual choices we make,
reflects our unique perspective.
Kittle’s is a very different kind of furniture and mattress store. We are all about choices and options—so many more than anyone else. We Want our customers to have exactly what They Want. For this reason, we show many different styles and price ranges—More than anyone else, and a broad selection of offerings within each. Our customers can choose what is shown in our store or decide to personalize their selection and get it in around 30 days. No matter their budget, most of our customers personalize because they want something that is uniquely their own, and Kittle’s is uniquely qualified to help make this happen.
Personalizing your selection is just one way we are different. There are so many more, but I’ll save that for another time.
Find Your Different at Kittle’s.
Written by Eric Easter, CEO Kittle’s Furniture


